“Beware! never patronize Montgomery Ward & Co. They have been deadbeats!”
That has been the caution given by the Chicago Tribune on 8 November, 1873.
Just What had Aaron Montgomery Ward done to convince the Tribune’s editorial staff he had been operating a “swindling firm” preying on “gulls” and “dupes” into the countryside?
Ward’s leaflets had been offering suspiciously “Utopian” costs on significantly more than 200 items. And in addition to this, Montgomery Ward & Co don’t show those wares in a store, or use any agents to market them.
“In reality,” the Tribune stated, “they keep entirely resigned through the general public look, and are usually and then be reached through communication delivered to a particular package into the postoffice.”