Case 1: Disavowal in offering Indianness. They show up to us with the expectation that individuals can fill this void and therefore we could transform them from what they think they must be. ”

Case 1: Disavowal in offering Indianness. They show up to us with the expectation that individuals can fill this void and therefore we could transform them from what they think they must be. ”

A part of the Prime Minister’s Narendra Modi “Make in India” campaign, where 12 prominent Indian fashion designers presented their creations on February 14, 2016, Mumbai’s ITC Grand Central hosted the “Weaves of Banaras” fashion event. This is simply the latest ritual occasion where Indianness had been publically staged and materialized into the opulent neo-aristocratic designer creations, meant for the consumption of the elites and also the wealthy, otherwise India’s top 10 percent that has 80.7 percent of this country’s wealth (Chakravarty, 2016). (meer…)